The ranking you have on Google means almost everything to your business. If customers can’t find you, they can’t look at your menu, read reviews or get contact info; this in turn leads to less potential business. To turn this around, you want to improve your ranking with SEO.
While there are a variety of black hat SEO methods that are supposed to improve your spot in the SERPs (search engine results pages), guest posting is a smart tactic to utilize. However, in order to truly improve your ranking, consider these three tips.
Find Authoritative Sites
The first step in improving your ranking is to find blog sites that will be beneficial to your business and website. While most websites “look” good, it doesn’t mean that Google thinks they are. To ensure you’re choosing the right pages, you want to check a number of factors.
- Page rank: Page rank is a great indication of the website’s authority in the eyes of Google. You can install this on your web browser as an extension or manually check each one with a page rank site.
- Comments: Does it look like the website is getting a lot of comments? This is a sign of community and frequent visitors which can be beneficial to your branding efforts, as well.
- Social: Do the current posts seem to get shared quite a bit? You want to get the most juice from each link you use, and when it gets shared, you’re more likely to see greater traffic and ranking results.
Use the Right Keywords
With guest posting, you want to focus on a variety of keywords that will link back to certain pages on your website. These are words or phrases that you want to rank for, so when customers search “Italian restaurant, Boston, lasagna” you come up. In order to do this, you have to know what keywords you rank for currently and which ones you want to rank for in the future.
- Current: Manually check this by entering a variety of keywords, both branded and non-branded into Google. This will tell you who your competition for rankings is, and what keywords are lacking.
- Future: Do you hope to appeal to a certain demographic or sell a specific product? Begin using those keywords in various forms to see the rankings improve.
Explore Your Niche
Finally, you want to ensure that you are spreading yourself out across the web. While this can look spammy, if done correctly, it can be a smart way to get significant levels of traffic from each variation of potential customer. If you’re not sure where to start, consider these suggestions.
- Current restaurant niche: What niche is your restaurant currently in? Young, hip, foodie? Find sites that cater to this, and include related keywords.
- Competitors: Are your competitors guest posting? Where are they heading? Try to get your links there as well.
- Explore your business: While you can write about your food, recipes, and inspiration – take advantage of your business knowledge. Find startup sites that focus on restaurants and share some of your insights.
There are a number of easy, black-hat opportunities to grow your online presence, but Google frowns upon this. Guest posting is a great way to build your restaurant rankings in a smart SEO way. So, start looking for quality sites and see your rankings grow.
Amanda Dee is a professional blogger that writes on a variety of topics including El Paso restaurants. She writes for Restaurants.com, a leading directory of top restaurants.