While working in the SEO industry for the past six years, I’m often astonished by the clients we get asking which SEO tool is the best to use. In my honest opinion only one will never do the trick. In order to properly optimize any website or blog, you need a customized suite of SEO tools to give you the right information—everything from tracking visitors to compiling web analytics, and more!
However, with hundreds of tools available online all boasting about their SEO-prowess, it’s difficult to know which ones offer the best bang for your buck (although many are free). For me, the following six SEO tools offer the basics, plus they reflect the new expectations of search engines in 2012.
Here are my top picks for SEO offerings in 2012…
If you’ve even heard of SEO (even on the most basic level) you know Google Analytics, the tool that offers insight into your website traffic and provides a complete web analytics report on detailed things like:
- Web traffic sources
- Unique visitors
- Visitor bounce rate
Google Analytics gives you all the deets you need for a realistic view of your online marketing prowess—and it provides what you need to track visitor activity and strengthen your online marketing campaign.
Yes, SEOMOZ is one of the oldest SEO tools available on the internet. However, it still saves a substantial amount of time identifying links (or quality webpages online) so you can get improve your overall search engine ranking in the search engines.
Google Webmaster Tools is the magic wand I wave (well not really) to lend some understanding to my website impressions and conversions—plus, just like Google Analytics, it’s free– and similarly, you only need to paste a little line of code into your websites. This tool presents detailed reports about my website’s visibility and identifies any issues that Google might be running into when they crawl and index my webpages.
Another free SEO tool, Screaming Frog SEO Spider not only has a really cool name—it has a really cool ability to spider website links, images, CSS, script, and apps and fetch key onsite page elements so you can filter them using Excel. This allows you to perform a quick SEO audit to analyze and identify common SEO problems or opportunities.
This killer keyword research tool knocks any other out of the ball park in my opinion. On top of offering the basic keyword research, Keyword Blaze takes SEO keyword research to a whole new level! With really cool features such as the Magic keyword tagging window, which collects keywords according to criteria that you define while you search and the Research Robot—where all you do is provide a simple seed word, and the robot will brainstorm, draw relevant keywords, and do the rest for you!
If you want a social media (Facebook and Twitter) manager, a PPC ad management tool, a super sleek user-interface, and a link management system all in the same app—then Raven Tools is a must for you. This fully-hosted web app integrates almost every 3rd party SEO tool you’ll even need to export your SEO campaign data to a central location. Raven is literally a complete internet marketing suite.
About The Author
Caeden M MacGregor is a staff writer for Prestige Marketing, a company that focuses on PPC in Vancouver. Caeden has written for numerous blogs on a variety of topics ranging from guest blogging to landing page optimization.