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Things that newbies are not doing right in SEO

SEO (Search Engine Optimization) is not exactly complex in any sense of the word. It is just that there is a lot to it and Google are never very forthcoming with hard facts on what to do and why. They tend to give instructions in vague terms except for when it comes to breaking their rules. Here are a few newbie mistakes that you can avoid.

Trying too hard

Trying too hard
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There is a thing called over optimization where Google punishes you for trying too hard. This even extends to things such as running SEO audits and backlink checkers on your website too often. A common mistake is changing your keywords on your pages to match the most currently popular keywords.

Concentrating on social media too much

There is this belief that if you can make a big splash on social media then you will automatically do well with your SEO. This is not the case. Social media is only one of 200 SEO factors that Google takes notice of. Spending all your time on social media trying to gain support is only going to have a limited affect on your search engine rankings.

Concentrating on backlinks

Backlinks
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Many people have gone nuts with their backlinking and have only ended up falling foul of Google penalties. Too many backlinks at one time looks suspicious, plus encouraging people to backlink to you can be bad if you do it wrong, and having links from certain sites can be wrong, and not having strong/related links can be wrong.

Unnatural links

Many newbies see this on their Google Analytics reports. It is when backlinks have clearly been placed by the web master and Google has picked up on it because it is coming across that you are trying to manipulate the search engine.

Add incorrect anchor text

There are lots of mistakes you can make with anchor text. You are supposed to add anchor text that describes the page that the text points to. That is why having a related keyword or two is a good idea. Having anchor text that just says “click here” or anchor text that is a string of keywords is just a bad idea.

Poor keyword choice

Choosing keywords can be difficult for some websites, and there are lots of newbies that pick very popular keywords only to find that they have to compete with hundreds of thousands of other websites as a result.

Ignoring web code issues

web code
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The surface of a website is not all that is judged by the Google search engine. The crawlers are going to go through the website code, and that is an area that newbies miss. If the code is messy then the search engines will not like it, and if it has other code in it besides HTML then the search engines will react badly to it. Other code should be stored as an outside resource. The code should be well written and tight so that the page loads and renders quicker, as Google likes this sort of thing too.

Not understanding loading times

Some newbies think that the render is the load, but it is not. Google starts timing the loading time from the moment the white screen turns to something else, right up to the point where everything is loaded. This means that if one page element is taking a long time to load then it slows down the recorded loading time for the entire page. That is the part that a lot of newbies don’t get, and a long loading time is bad for SEO.

Not filling out the Meta data correctly on images

It is possible to attach a title and ALT text to an image. Plus, the name you give it when you load it onto the server is also important. Filling out all of this information correctly is important for getting the most out of your images in SEO terms.

Not using HTML5

HTML5
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Google likes HTML5 because it allows people to tighten and shorten their web code even further. It means having less to load and less for the search engines to read. If you do not use HTML5 then you put yourself at a disadvantage when compared with every other competitor that does use HTML5.

Underestimating the power of navigation

Every page should have at least three internal links pointing at it, and each page should sit within a well organized navigation hierarchy. Navigation is a big deal when it comes to SEO and poorly designed navigation is an SEO hindrance.

The guest post is written by Sonia Jackson from http://www.cool-essays.com. She writes essays on different topics and can give you useful advice.

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