PAID
PAID
Marketing
Marketing
Tamara Zubatiy and Grant Nelson
Tamara Zubatiy and Grant Nelson
Barometer
Barometer
Barometer
Barometer
Our mission is to operationalize the components and risk levels defined in the GARM↗ Brand Safety & Suitability framework and apply them consistently using AI to provide transparent content ratings for podcasts. We are an independent third party charged with providing data to support advertisers and networks in being informed about the content with which they engage, and to simplify the process of aligning brands' ad spend to their values. After brand trust is built with drops and lost in buckets. The Barometer gives advertisers and brands a path to avoid future controversies by association through intelligent podcast pre-screens. Instead, brands can use the Barometer to easily align their ad buys to their values.
Our mission is to operationalize the components and risk levels defined in the GARM↗ Brand Safety & Suitability framework and apply them consistently using AI to provide transparent content ratings for podcasts. We are an independent third party charged with providing data to support advertisers and networks in being informed about the content with which they engage, and to simplify the process of aligning brands' ad spend to their values. After brand trust is built with drops and lost in buckets. The Barometer gives advertisers and brands a path to avoid future controversies by association through intelligent podcast pre-screens. Instead, brands can use the Barometer to easily align their ad buys to their values.
Our mission is to operationalize the components and risk levels defined in the GARM↗ Brand Safety & Suitability framework and apply them consistently using AI to provide transparent content ratings for podcasts. We are an independent third party charged with providing data to support advertisers and networks in being informed about the content with which they engage, and to simplify the process of aligning brands' ad spend to their values. After brand trust is built with drops and lost in buckets. The Barometer gives advertisers and brands a path to avoid future controversies by association through intelligent podcast pre-screens. Instead, brands can use the Barometer to easily align their ad buys to their values.
Our mission is to operationalize the components and risk levels defined in the GARM↗ Brand Safety & Suitability framework and apply them consistently using AI to provide transparent content ratings for podcasts. We are an independent third party charged with providing data to support advertisers and networks in being informed about the content with which they engage, and to simplify the process of aligning brands' ad spend to their values. After brand trust is built with drops and lost in buckets. The Barometer gives advertisers and brands a path to avoid future controversies by association through intelligent podcast pre-screens. Instead, brands can use the Barometer to easily align their ad buys to their values.
This
This
This
This
resource
resource
resource
resource
created by
created by
created by
created by
Tamara Zubatiy and Grant Nelson
Tamara Zubatiy and Grant Nelson
Tamara Zubatiy and Grant Nelson
Tamara Zubatiy and Grant Nelson
and submitted by
and submitted by
and submitted by
and submitted by
Cameron Stack
Cameron Stack
Cameron Stack
Cameron Stack
Content
Culture
Content
Culture
Content
Ideas
Content
Ideas
Resources similar to Barometer
Companies & Brands
Sponsor & Advertise
Paid Submissions
Request Production Services
Companies & Brands
Sponsor & Advertise
Paid Submissions
Request Production Services
Companies & Brands
Sponsor & Advertise
Paid Submissions
Request Production Services
Companies & Brands
Sponsor & Advertise
Paid Submissions
Request Production Services